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Gurus prescribe spiritual disciplines to their devotees, who follow their dictates in a tradition of service and obedience. Men or women may be gurus, though generally only men have established lineages.. Environmental activists are sometimes called "gurus" or "prophets" for embodying a moral or spiritual authority and gathering followers. Examples of environmental gurus are John Muir, Henry David. He has been a guru to many young writers. She's a self-proclaimed financial guru. Fitness gurus call it the hottest new exercise trend of the year. Memphis Area Office 930 South White Station Memphis, Tennessee 38117 844-696-9388 | 901-261-7900 midsouth.yourhomegurus. A guru is a person who some people regard as an expert or leader. Fashion gurus dictate crazy ideas such as squeezing oversized bodies into tight trousers.